Lori Senecal, a successful business woman, and manager describes herself as a shy introvert. A good number of people who have met, and perhaps interacted with her claims that she spots an all-black wardrobe – something that her publicist, Katie Kempner is quick to deny, saying that she also wears navy blue. In as much as Lori believes in her introvert nature, she has been nothing close to shy when pursuing success in the world of business.
Within a span of eight years, running until 2016, Lori rose to the position of a global CEO of two most prized shops of MDC. Her accomplishments at KBS contributed significantly to her appointment to the current role of overseeing the growth of Crispin Porter + Bogusky advertising agency. In her acceptance speech to her new role at CP+B, as reported by PR Newswire, Lori Senecal said that she felt honored to have the opportunity to work alongside Chuck Porter and the entire leadership team. Lori further added that she was excited and looked forward to playing a critical role in the global expansion of the agency by working with the exceptional talent in all the offices.
In a report by Ad Week, Lori Senecal was crowned yet another big title when she was named the first president and chief executive officer of MDC’s Partner Network. Last year in September, CP+B announced the opening of its Beijing office, joining the already in place Hong Kong office that opened its doors in 2015. The Beijing office was created to contribute work to American and Infiniti Airlines, two of its global accounts, and Tencent. Crispin Porter and Bogusky Beijing was designed to work collaboratively with the global team based in the LA’s office and offer full-scale capabilities to Infiniti China – inclusive of both creative and strategic direction. According to Lori Senecal, the opening of the Beijing office was a well-calculated move aimed at developing a strategic and creative talent across the globe.
One of the things that have increased her prominence is the timing of her entry into the agencies. Lori Senecal was appointed during critical transition periods when the agencies required not only a practical globalization strategy but also a creative path capable of delivering efficient and future-oriented businesses.
In 2015 alone, Lori Senecal earned $1,883,628 total compensation working as the president and the chief executive officer of The MDC Partner Network at MDC Partners Inc. Out of this amount, her salary amounted to $1,000,000, the bonus was $750,000 and the remaining amount, $133,628, was from other types of compensation.
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