Surviving in a male-dominated industry is tough for women. It is even tougher in the entertainment industry where new entertainment ideas and songs have to be churned out of the production lines everyday in order to stay visible and relevant. However, there is a clique of extraordinary women who have carved out a name for themselves in the industry with visionary ideas and strong leadership skills. One such woman is Desiree Perez, also known as Del Perez, whose exemplary work at ROC Nation has seen her command great respect in the entertainment industry. Del Perez serves as the chief operations officer at ROCK Nation; the entertainment giant and record label associated with some of the greatest stars in the music industry.
From Shakira, Timbaland, Wale, Jay Z, and Rihanna, the company has been involved in the success of some of the best artists in the world. And the reason is attributed to Dez Perez’s excellent business acumen and excellent management skills. She is the brain behind some of the best deals in the entertainment industry.
Rocking the ROC Nation
One of the most notable success stories of Desiree Perez’ long career is the hip hop artist and business mogul, Jay Z. She has helped Jay Z become one of the wealthiest and most influential hip-hop artists globally in the 22 years that she has worked for the label owned by the artist. Dez Perez played a critical role in helping Jay Z transition successfully from a hip hop artist and rapper into a successful artist and a business mogul. She was at the center of a multimillion deal involving the artist and Live Nation. She negotiated a deal worth $200 million that will see Live Nation sponsor Jay Z’s album tour. Many other artists including Rihanna and Beyonce have also benefitted immensely from her excellent negotiation skills.
Successful Management: A Track Record of Successful Negotiations
At ROC Nation, Desiree Perez is responsible for coordinating tours of the artists, promoting them, running the day to day activities in the stable and offering overall support to anyone who is part of the establishment. At the personal level, Dez Perez is charismatic, confident and takes business opportunities promptly. Apart from Jay Z, she has managed to secure a deal for Rihanna worth $25-million with Samsung. Additionally, she is the driving force behind Mariah Carey’s anti-sexual harassment initiative. Dez Perez is an inspiration to many women and a living testimony of how women continue to break the glass ceiling.