It is during your morning run and you almost trip looking at a fashionably dressed woman, also in her morning run and you wonder why you yourself cannot seem to get stylish workout wear. The answer is simple, she knows her Fabletics. Thus is the sports apparel company that is threatening to overthrow the biggest brands in the industry, Amazon even.
Amazon is the world’s leading e-commerce store. Starting out only as a bookstore and then diversifying to accommodate almost every item in the market. Amazon has undeniably the largest market. However, Fabletics is threatening to change cards. Would Fabletics be on the same level with Amazon? Well, they could. Especially, if they continue placing their cards strategically as they are doing right now. Here are some things that Fabletics is doing and giving Amazon a run for their money.
Diversification is cool and all that. Besides, it is a great way of mitigating risk. And, this is the strategy that Amazon utilizes. But in the bid to diversify, they have forgotten to pay enough attention to each product category. Theirs is simply to connect sellers with buyers. They rarely do specialized research for products to find out the current market trends. On the other hand, Fabletics is all about specialization. They purely deal with workout gear. They are therefore able to give this category their all. And the result is success.
Access to Everyone
Fabletics is one of the most affordable sports apparel brands. Their prices are for the common people but the quality is comparable to the likes of Lululemon. The company knows how difficult it is for the common person to access good quality brands, such as Nike, because of the high prices of their products. They also know that even if you can afford those premium brands, they hardly ever have stylish garments. They concentrate on quality and stitching, no more. Fabletics has used this weakness in the industry, to make themselves the better option. Quality, Style and affordable best describes the company.
Kate Hudson is the icon behind Fabletics. She is actively involved in the design and fitting of the various clothes. If you happen to visit their website, you will find her modeling in Fabletics products. She also has her picks for the months. And, who doesn’t want to wear something that is being worn or recommended by Kate?
Sometimes it is very hard to trust a company that has no physical store. Fabletics takes advantage of both the online and offline market. They currently have over 16 retail stores all over the country. So, if you cannot trust their online stores, you can always get in any of their physical stores and get the same pieces that you really loved online.
Fabletics started off on a very high note. Reason being that they did their research well. They are bound to go even further and their figures can back this up.