Women in Top Leadership Positions in the Corporate World – Lori Senecal

Lori Senecal, a successful business woman, and manager describes herself as a shy introvert. A good number of people who have met, and perhaps interacted with her claims that she spots an all-black wardrobe – something that her publicist, Katie Kempner is quick to deny, saying that she also wears navy blue. In as much as Lori believes in her introvert nature, she has been nothing close to shy when pursuing success in the world of business.

Within a span of eight years, running until 2016, Lori rose to the position of a global CEO of two most prized shops of MDC. Her accomplishments at KBS contributed significantly to her appointment to the current role of overseeing the growth of Crispin Porter + Bogusky advertising agency. In her acceptance speech to her new role at CP+B, as reported by PR Newswire, Lori Senecal said that she felt honored to have the opportunity to work alongside Chuck Porter and the entire leadership team. Lori further added that she was excited and looked forward to playing a critical role in the global expansion of the agency by working with the exceptional talent in all the offices.

In a report by Ad Week, Lori Senecal was crowned yet another big title when she was named the first president and chief executive officer of MDC’s Partner Network. Last year in September, CP+B announced the opening of its Beijing office, joining the already in place Hong Kong office that opened its doors in 2015. The Beijing office was created to contribute work to American and Infiniti Airlines, two of its global accounts, and Tencent. Crispin Porter and Bogusky Beijing was designed to work collaboratively with the global team based in the LA’s office and offer full-scale capabilities to Infiniti China – inclusive of both creative and strategic direction. For the American Airlines, the innovative shop will work together with the global team based in Boulder, Colorado to provide local insights as well as creative for the Chinese audience. According to Lori Senecal, the opening of the Beijing office was a well-calculated move aimed at developing a strategic and creative talent across the globe.

One of the things that have increased her prominence is the timing of her entry into the agencies. Lori Senecal was appointed during critical transition periods when the agencies required not only a practical globalization strategy but also a creative path capable of delivering efficient and future-oriented businesses.

In 2015 alone, Lori Senecal earned $1,883,628 total compensation working as the president and the chief executive officer of The MDC Partner Network at MDC Partners Inc. Out of this amount, her salary amounted to $1,000,000, the bonus was $750,000 and the remaining amount, $133,628, was from other types of compensation.

Follow Lori on Twiter: https://twitter.com/digitalori?lang=en

A Look At Betsy DeVos’ Philanthropic Activities

Since her appointment as the United States’ Secretary of Education, Betsy DeVos has been featured in many media houses. Although the media focus on her contributions to the Trump’s campaigns and her family’s wealth, they forget to tell the full story of the American businessperson, activist, and philanthropist. With a rich history stretching back to January 8, 1958, Betsy has loads of achievements under her sleeves. The Republican member was raised in Michigan where she pursued her primary and high school educations. Betsy was born Elizabeth Prince to Elsa Prince and Edgar Prince. Her father, Edgar, is an industrialist billionaire and has Dutch ancestry. He is known for founding the Prince Corporation, a company that has provided employments to hundreds of Michigan residents and has helped in transforming the region. The company deals in automobile parts. Betsy DeVos schooled at the Holland Christian High School. The school is located in her hometown. Her good high school grades saw her join Calvin College in Grand Rapids, Michigan where she graduated with a Bachelor of Arts degree. According to the Philanthropy Magazine, Betsy was involved in campus politics during her study years at Calvin College. I believe that she was inspired to join politics at a tender age. Although she grew up as a member of the Christian Reformed Church in North America, Betsy is currently associated with Mars Hill Bible Church where she is also an elder. She is married to Richard Marvin ‘Dick’ DeVos Jr.

Mrs. DeVos is one of the America’s highest political donors. Her first significant donation was in 2004. She supported the re-election campaigns of President Bush. In 2008, President Bush also attended a Republican fundraiser organized at her home. Her active involvement in politics has seen the DeVos family donate more that $17 million to different candidates and committees. It is my opinion that these funds played an instrumental role in helping the Republican Party to reach out to more people and win the 2016 elections. During the elections, she initially supported the candidatures of Jeb Bush, Marco Rubio, and Carly Fiorina through financial donations. Read more news on CNN.

I am particularly pleased with Betsy’s philanthropic efforts. Her earliest charity works was conducted through The Prince Foundation, a charity organization run by her family. Initially, the foundation was called Edgar and Elsa Prince Foundation. She is also a critical player in the Dick and Betsy DeVos Foundation. The organization was founded in 1989 to accelerate transformation and leverage support. The body is involved in justice, education, arts, leaders, and community. Since founding the organization, I believe that the couple has donated over $139 million to charity causes. In 2015, the foundation donated over $11.6 million. Other beneficiaries of Betsy Devos’s charity donations are Acton Institute, ArtPrize, and Kennedy Center. Between 2004 and 2010, she served as a director of Kennedy Center. President Bush appointed her to serve in this capacity. Betsy has donated over $22.5 million to the center. Visit their foundation at dbdvfoundation.org

Fabletics Vs. Amazon: Fabletics’ Winning Strategies

It is during your morning run and you almost trip looking at a fashionably dressed woman, also in her morning run and you wonder why you yourself cannot seem to get stylish workout wear. The answer is simple, she knows her Fabletics. Thus is the sports apparel company that is threatening to overthrow the biggest brands in the industry, Amazon even.

 

Amazon is the world’s leading e-commerce store. Starting out only as a bookstore and then diversifying to accommodate almost every item in the market. Amazon has undeniably the largest market. However, Fabletics is threatening to change cards. Would Fabletics be on the same level with Amazon? Well, they could. Especially, if they continue placing their cards strategically as they are doing right now. Here are some things that Fabletics is doing and giving Amazon a run for their money.

 

Specialization

 

Diversification is cool and all that. Besides, it is a great way of mitigating risk. And, this is the strategy that Amazon utilizes. But in the bid to diversify, they have forgotten to pay enough attention to each product category. Theirs is simply to connect sellers with buyers. They rarely do specialized research for products to find out the current market trends. On the other hand, Fabletics is all about specialization. They purely deal with workout gear. They are therefore able to give this category their all. And the result is success.

 

Access to Everyone

 

Fabletics is one of the most affordable sports apparel brands. Their prices are for the common people but the quality is comparable to the likes of Lululemon. The company knows how difficult it is for the common person to access good quality brands, such as Nike, because of the high prices of their products. They also know that even if you can afford those premium brands, they hardly ever have stylish garments. They concentrate on quality and stitching, no more. Fabletics has used this weakness in the industry, to make themselves the better option. Quality, Style and affordable best describes the company.

 

Celebrity Appeal

 

Kate Hudson is the icon behind Fabletics. She is actively involved in the design and fitting of the various clothes. If you happen to visit their website, you will find her modeling in Fabletics products. She also has her picks for the months. And, who doesn’t want to wear something that is being worn or recommended by Kate?

 

Physical Stores

 

Sometimes it is very hard to trust a company that has no physical store. Fabletics takes advantage of both the online and offline market. They currently have over 16 retail stores all over the country. So, if you cannot trust their online stores, you can always get in any of their physical stores and get the same pieces that you really loved online.

 

Bottom Line

 

Fabletics started off on a very high note. Reason being that they did their research well. They are bound to go even further and their figures can back this up.

Tammy Mazocco on the state of the Ohio Real Estate Industry

All the people that invest in or follow the real estate business know that the year that has been one of the worst in the history of the country. However, in an interesting turn of events, the industry in Ohio has been doing well, unlike the rest of the country. As a matter of fact, they have had the best year since 2005. Reports by Trulia indicate that home sales increased by 7.5 percent when compared to the same period of time in 2015. There is a report that was adapted by the realtor’s society in North East Ohio State which showed that their land sale rates had improved by up to 8 percent in the area, a record in the history of the state.

Pete Kopf, a realtor in Cincinnati said that record sales have been experienced in the area and that the sales and the average cost of the houses had gone up during the stated period of time. He observed that in the year that ended, the cost of housing in the area was 4.5 percent lower than what it was this year. Compared to the cost of housing in the rest of the country, which was about $200,000 on average, representing a 4 percent rise, Ohio did much better.

About Tammy Mazzocco

Tammy Mazzocco is a very successful real estate agent in the state. When he started out, he was working as a secretary in the Realty Company owned by Edwards. Tammy Mazzocco sells real estate in places such as Delaware, Franklin, Licking and some of the remote counties located in Cetntral Ohio. He is very successful at what he does.

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